Monday, January 26, 2009

Representation

I'm going to start by saying hands down this was extremely difficult to watch, I don't know if its my visual mind but goodness, the video playing behind him and over him made it nearly impossible to focus.

It makes me curious if he did this on purpose. It was a five and a half minute video that covered such both a broad and specific subject that if someone didn't know a lot about media, they'd surely feel influenced. I believe the point that he was trying to hit home was that there are different terms for representation, but the fact that he pressed all of it into a five minute span made it difficult to wrap my head around. The time limit seemed to make him repeat himself and key words, such as represent, a lot.

Communication Models

The Transmission Model of communication is the most commonly used model by communication theorists nationwide. It is a linear format of communication from source to message to receiver, that is who says what to whom through what channel and with what effect (Lasswell)? The point of the model is to show that for a message to be successfully transmitted from one party to another, it needs to be articulately and clearly stated so that the receiver fully understands all parts of the message itself.

The Cultural Model of communication is less used nationwide. It pulls social issues into its usage. It pulls new meaning, shared by both parties, by interpreting the interaction from one to another. It deals with coexistence and it puts the model itself into an almost indescribable format, as ideologies are not tangible. The model states that communication is fully affected by the culture surrounding it, and everything said won't be interpreted the same by every person.