The Transmission Model of communication is the most commonly used model by communication theorists nationwide. It is a linear format of communication from source to message to receiver, that is who says what to whom through what channel and with what effect (Lasswell)? The point of the model is to show that for a message to be successfully transmitted from one party to another, it needs to be articulately and clearly stated so that the receiver fully understands all parts of the message itself.
The Cultural Model of communication is less used nationwide. It pulls social issues into its usage. It pulls new meaning, shared by both parties, by interpreting the interaction from one to another. It deals with coexistence and it puts the model itself into an almost indescribable format, as ideologies are not tangible. The model states that communication is fully affected by the culture surrounding it, and everything said won't be interpreted the same by every person.
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